Make SEO Easier by Doing These 3 Things
3 Essential Components for SEO
Search engine optimization can be rather tough for some people. But it can be so much simpler. There are so many people trying to teach SEO that it often seems there is no definitive guide or course on how to do it. Some people rely on some methods, others pursue different ones. Some methods give the complete picture of ranking, others are just basic guidelines on how to be search engine friendly. Some are Google-friendly, others will land you both manual actions and algorithmic penalties in a snap.
In the end, SEO is not just one strategy. It is a much larger system of strategies. In order for you to really win at SEO, you must have various pieces in place to build a strong foundation. Here are just some of the essential elements of a solid search engine optimization strategy:
Make Your Site Well-Structured
This cannot be emphasized enough. You can do everything that most of the experts tell you in order to make your site easier to index – develop with WordPress, install an XML sitemap, submit it in Search Console, etc. etc. etc. – but if your website has a convoluted page structure with no real topic theming, it will be detrimental to your site s ability to rank well in the long run. Besides, even if you fix it later, having an unsound foundation could make it harder for the website to live up to its full SEO potential and get the optimal traffic for the keywords you want to topic.
Whenever you re setting up your website, be proactive. Split pages into different categories and organize them as such, make the URL structure simple, and and make sure every page is themed coherently around a certain keyword. The site will be much more crawlable, due to its organized structure. Taking this one simple measure will ultimately save you a lot of time and money later on down the road.
SEO companies, for example http://tripleagentdigitalmedia.com/mississauga-seo, will also have a much easier time growing your site s keyword search authority.
Bad Website Tech
If you re using a certain website builder, did you know it could be making the job harder? It s true. Whether it s not in line with Google s SEO guidelines, having an abundance of convoluted code (high ratio of HTML to text), or it takes very long to load, you could be unaware that your site, tech-wise, is the kind of website that Googlebot doesn t want to lay its hands on.
Firstly, isolate the slow loading issue. You can use a speed testing softwarelike Google PageSpeed Insights, GTMetrix or WebPageTest to see how the website loads. Ideally, you want to have the page loading in a total of less than 3 seconds; or even less than 2 seconds.
Once you have shrunk the assets on your page that are occupying the most loading time, next you find out if your page builder is still causing problems. If, even on an empty page, the site loading speed is still slow, chances are you re using a platform that s not even SEO-friendly.
Have Meaningful, Non-Spammy Content
It is easy to spam content with very high density. It is more likely to be flagged by manual reviewers, and it is bad for the customer experience. You want your content to be keyword-rich, and yet still high-quality.
For good article optimization, use a scientific analysis of your competition. Some website owners who want to do SEO have more time than others. If you value your business time, we recommend hiring a good Mississauga SEO Triple Agent Digital Media.
Hire an SEO Consultant
These are just some of the things you need to have in place for a great SEO-friendly website, which will save you time, money and effort in your ability to present yourself to more searchers online. Work on these tips, and you ll be much better prepared, spending less time and money when you hire an agency such as Mississauga SEO Triple Agent Digital Media for the rest of your search engine optimization.